The development has attracted new residents, small businesses, retail, and nonprofits, including educational institutions such as the Aveda Institute and the Culinary Institute of America. More than 300,000 square feet of the original building stock have been salvaged and re-purposed. The area has become a sustainable destination that reflects the identity of the historic brewery. From the beginning, repurposing the existing inventory of historic building stock (450,000 square feet) was central to the transformation of the 26-acre brownfield site. In 2002 planning work for the redevelopment of Pearl Brewery into a vibrant mixed-use district began. Pearl Beer will be available at select retailers in all major Texas cities, with six-packs available at a suggested retail price of $9.49.In 1985, after 118 years of brewing along the San Antonio River, Pearl Brewery closed its doors. The function of each wearable reflects historical archives and breathes tradition into our lives.” The wearables feature chain-stitched embellishments produced on a 1927 Singer sewing machine by local brand Lunchroom Anxiety. “The collection joins heritage with modernity to recapture the glory of a 134-year-old brand. “Pearl x Richter Goods wearables revives the brewer’s workwear of the late 1800s,” said Richter Goods Owner, Mario Guajardo. Pearl xXx Beer will continue to champion local artisans and makers embedded in Texas culture to create signature and one-of-a-kind merchandise items and lifestyle products. In conjunction with the beer’s release, Pearl xXx has partnered with local artisans like Richter Goods to create a line of modern clothing inspired by the heritage of the brand, as well as with Jung Provisions to create a limited edition candle. Packaged in a new bottle, Pearl xXx Beer’s updated design repositions the beer as a modern classic that Texans can both identify with and (re)adopt as their own. Austin-based agency Guerilla Suit reverted back to Pearl xXx Beer’s rich, storied heritage to refine and polish what makes the beer a gem among traditional-style lagers. The design is inspired by the original characteristics of the brand, including its iconic clamshell shape and script, and updated with a new timeless look. A touch of citrus at the end of the boil gives it a truly distinct flavor. With an ABV of 3.8%, this renewed, easy-drinking Texas beer is brewed at a craft facility in the Texas hill country with the finest ingredients, including premium Czech Pilsen malt, caramel malt, and a touch of wheat for a smooth, modern take on a classic American lager. ![]() Being based in San Antonio myself, as well as our company growing presence in Downtown San Antonio, it’s exciting for us all to be a part of the rebirth of this legendary beer as well as the momentum our city is seeing.” It’s an honor and privilege to build upon that foundation with a renewed look and taste that reflects the continuous evolution of the City of San Antonio, and Texas as a whole. ![]() “The rich and storied heritage that consumers have come to know and love for decades is the foundation of the brand. “This relaunch of Pearl Beer is all about paying homage to Pearl’s deep roots while embracing the San Antonio of today,” said Pearl Brand Manager and San Antonio resident, Daniel Crawford.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |